1 00:04:52,690 --> 00:04:54,890 we probably deliver trillions of laughs. 2 00:04:50,310 --> 00:04:52,690 In terms of just the comedy tags that people search for, 3 00:04:57,610 --> 00:05:00,050 and entertainment to the world, like, that's pretty fun. 4 00:04:54,890 --> 00:04:57,610 An internet company that can bring that much humor 5 00:04:45,710 --> 00:04:47,820 we used to measure the success of the company 6 00:04:47,820 --> 00:04:50,310 on how many laughs we delivered that day. 7 00:04:44,820 --> 00:04:45,710 - You know, in the very beginning, 8 00:04:43,800 --> 00:04:44,820 want to come work here? 9 00:04:42,360 --> 00:04:43,800 - [Susie] Why would the younger generation 10 00:04:39,160 --> 00:04:40,660 - Well are you guys hiring right now? 11 00:04:40,660 --> 00:04:42,360 - Yes, definitely hiring. 12 00:04:37,980 --> 00:04:39,160 and put that into the engine. 13 00:04:36,660 --> 00:04:37,980 And then we create the best of that 14 00:04:35,230 --> 00:04:36,660 that upload content directly. 15 00:04:33,510 --> 00:04:35,230 And then we have millions and millions of users 16 00:04:31,054 --> 00:04:33,510 We also have all of our artists that upload content. 17 00:04:29,540 --> 00:04:31,054 We have celebrities, musicians. 18 00:04:28,690 --> 00:04:29,540 all the TV studios. 19 00:04:26,910 --> 00:04:28,690 All the sports leagues, all the movie studios, 20 00:04:24,081 --> 00:04:26,910 We have 50,000 plus content partners. 21 00:04:21,610 --> 00:04:24,081 to everyone's finger tips so that they can talk with it. 22 00:04:20,150 --> 00:04:21,610 that's happening at that moment 23 00:04:17,710 --> 00:04:20,150 It really is about bringing all the culture 24 00:04:15,430 --> 00:04:17,710 and talk about it or use it, express themselves. 25 00:04:13,920 --> 00:04:15,430 people can search for that moment 26 00:04:09,520 --> 00:04:12,510 And as that's happening, we bring that content live 27 00:04:12,510 --> 00:04:13,920 so that anywhere there's a GIFs button, 28 00:04:07,850 --> 00:04:09,520 or with "Game of Thrones." 29 00:04:04,580 --> 00:04:07,850 We work directly with the Oscars or the VMA's 30 00:04:01,310 --> 00:04:04,580 We have an entire team of people here that do live events. 31 00:03:57,430 --> 00:03:59,130 in terms of talking about it 32 00:03:59,130 --> 00:04:01,310 or using it to talk or express themselves. 33 00:03:55,290 --> 00:03:57,430 and making it accessible to everyone 34 00:03:53,010 --> 00:03:55,290 is about taking all the culture in the world 35 00:03:50,170 --> 00:03:51,618 - [Susie] What's GIPHY's mission now? 36 00:03:51,618 --> 00:03:53,010 - Our mission statement really 37 00:03:48,500 --> 00:03:50,170 so that people can communicate with it? 38 00:03:46,175 --> 00:03:48,500 and make it usable as language 39 00:03:44,397 --> 00:03:46,175 How do you take everything in culture 40 00:03:41,460 --> 00:03:44,397 for an exponentially growing media society. 41 00:03:39,181 --> 00:03:41,460 The word is such a bad format 42 00:03:37,290 --> 00:03:39,181 they're just black and white static images. 43 00:03:36,410 --> 00:03:37,290 If you think about words, 44 00:03:34,480 --> 00:03:36,410 so we can help people communicate better. 45 00:03:33,240 --> 00:03:34,480 how do we expand the vocabulary 46 00:03:32,190 --> 00:03:33,240 - The theory was really like 47 00:03:29,421 --> 00:03:32,190 - Tell me about the philosophy of GIPHY. 48 00:03:27,910 --> 00:03:29,421 or what they're gonna be talking about. 49 00:03:25,540 --> 00:03:27,910 but also what people are talking about 50 00:03:22,380 --> 00:03:25,540 We know what the mood is of the world 51 00:03:19,700 --> 00:03:20,900 or what they're talking about 52 00:03:20,900 --> 00:03:22,380 with their closest friends. 53 00:03:17,774 --> 00:03:19,700 what they're thinking or feeling 54 00:03:14,540 --> 00:03:17,774 These are people typing into our search bar everywhere, 55 00:03:12,270 --> 00:03:14,540 and every platform where people can send content. 56 00:03:07,850 --> 00:03:10,880 Pretty much everyone in the world is using it at some point. 57 00:03:10,880 --> 00:03:12,270 We're integrated into every messaging app 58 00:03:05,000 --> 00:03:07,850 That ends up being hundreds of billions of GIFs a day. 59 00:03:01,750 --> 00:03:05,000 And we're serving more than seven billion GIFs a day. 60 00:02:58,760 --> 00:03:01,750 - We serve over 500 million people a day. 61 00:02:56,650 --> 00:02:58,760 - [Susie] Tell me about the growth of GIPHY. 62 00:02:55,301 --> 00:02:56,650 (laughing) 63 00:02:53,850 --> 00:02:55,301 for a day and then we'd shut it down. 64 00:02:52,010 --> 00:02:53,850 All my friends thought we would be famous on the internet 65 00:02:50,360 --> 00:02:52,010 - I actually only built it for my friends. 66 00:02:49,030 --> 00:02:50,360 Where did the idea come from? 67 00:02:47,560 --> 00:02:49,030 - Why did you start GIPHY? 68 00:02:44,770 --> 00:02:47,560 a more like fun and happy place. 69 00:02:42,710 --> 00:02:44,770 So we're all about trying to make the internet 70 00:02:41,550 --> 00:02:42,710 and animated texts. 71 00:02:39,077 --> 00:02:41,550 We also just released some animated emojis 72 00:02:35,940 --> 00:02:39,077 on Instagram or Snapchat, those exclusively come from us. 73 00:02:33,610 --> 00:02:35,940 So, if you ever see those animated stickers 74 00:02:31,600 --> 00:02:33,610 but we also release animated stickers. 75 00:02:30,513 --> 00:02:31,600 I mean, we're best known for GIFs, 76 00:02:29,680 --> 00:02:30,513 - Yeah, exactly. 77 00:02:27,260 --> 00:02:29,680 - You guys are the face behind the GIFs. 78 00:02:24,170 --> 00:02:27,260 our content partnerships and social teams. 79 00:02:22,280 --> 00:02:24,170 It was probably made by someone in this room, 80 00:02:20,010 --> 00:02:22,280 and you're like, who the hell made this GIF? 81 00:02:17,920 --> 00:02:20,010 If you've ever seen a GIF online 82 00:02:16,400 --> 00:02:17,920 with the modern internet. 83 00:02:14,353 --> 00:02:16,400 But we also wanted to kind of marry that 84 00:02:12,300 --> 00:02:14,353 A lot of things from late '80s and early '90s. 85 00:02:09,790 --> 00:02:12,300 So, a lot of the theme of the office is pretty retro. 86 00:02:07,230 --> 00:02:09,790 It was invented like 31 years ago. 87 00:02:05,180 --> 00:02:07,230 - The GIF format is actually really old. 88 00:02:03,380 --> 00:02:05,180 Why that kind of decor? 89 00:02:00,665 --> 00:02:03,380 - There's a lot of nostalgic stuff that I saw. 90 00:01:57,860 --> 00:02:00,665 So I think you have to have an appreciation for that. 91 00:01:54,770 --> 00:01:57,860 They're really fun and silly and expressive. 92 00:01:53,190 --> 00:01:54,770 about the product we're making. 93 00:01:51,449 --> 00:01:53,190 We try to find people who are passionate 94 00:01:50,616 --> 00:01:51,449 - (laughing) Yeah. 95 00:01:49,470 --> 00:01:50,616 - That is so cool. 96 00:01:48,530 --> 00:01:49,470 and then we fight each other. 97 00:01:45,710 --> 00:01:48,530 So it's like our full bodies within this game 98 00:01:43,020 --> 00:01:45,710 with GIPHY employees as the characters. 99 00:01:39,590 --> 00:01:43,020 we made a custom "Mortal Kombat" type of game 100 00:01:38,170 --> 00:01:39,590 - On this arcade machine, 101 00:01:37,129 --> 00:01:38,170 - [Susie] Wow. 102 00:01:35,560 --> 00:01:37,129 you're really in the world. 103 00:01:34,210 --> 00:01:35,560 so when you put the VR headset on, 104 00:01:32,660 --> 00:01:34,210 And we have motion cameras above you, 105 00:01:28,810 --> 00:01:30,340 We have a VR headset. 106 00:01:30,340 --> 00:01:32,660 GIPHY actually has a VR app called GIPHY World. 107 00:01:26,620 --> 00:01:28,810 with every video game you can imagine on them. 108 00:01:22,850 --> 00:01:26,620 Over here we have these custom made arcade machines 109 00:01:20,040 --> 00:01:22,850 where you could just relax and get away from your desk. 110 00:01:16,900 --> 00:01:17,990 I love the hanging plants. 111 00:01:17,990 --> 00:01:20,040 - Yeah, we wanted to have a few areas like this 112 00:01:15,610 --> 00:01:16,900 - [Susie] This is a really beautiful space. 113 00:01:13,732 --> 00:01:15,610 (laughing) 114 00:01:08,434 --> 00:01:11,017 (upbeat music) 115 00:01:07,006 --> 00:01:08,434 - I would love to. - Yeah, okay, let's do it. 116 00:01:06,173 --> 00:01:07,006 - Yeah, you wanna make some GIFs? 117 00:01:04,930 --> 00:01:06,173 - Can I make a GIF? 118 00:01:02,900 --> 00:01:04,930 and we make live GIFs right here. 119 00:01:01,250 --> 00:01:02,900 So celebrities and artists come in 120 00:01:00,180 --> 00:01:01,250 that you see on the internet. 121 00:00:57,030 --> 00:01:00,180 - This is where we shoot a lot of the GIFs 122 00:00:55,970 --> 00:00:57,030 - [Susie] That's really nice. 123 00:00:53,630 --> 00:00:55,970 You sit next to new people and make new friends. 124 00:00:52,710 --> 00:00:53,630 every few months. 125 00:00:47,650 --> 00:00:49,320 We're very big on collaboration. 126 00:00:49,320 --> 00:00:52,710 We actually make an effort to randomize the seating 127 00:00:46,386 --> 00:00:47,650 We do open seating. 128 00:00:43,440 --> 00:00:46,386 on bright, visual colors. 129 00:00:41,856 --> 00:00:43,440 As you can see we're also really big 130 00:00:38,536 --> 00:00:41,856 A lot of the things in the office and on the walls move. 131 00:00:36,870 --> 00:00:37,703 - [Susie] Yeah. 132 00:00:37,703 --> 00:00:38,536 - So we're big on animation. 133 00:00:32,260 --> 00:00:34,270 We wanted to make a really friendly 134 00:00:34,270 --> 00:00:36,870 and welcoming environment as soon as you walk in. 135 00:00:27,964 --> 00:00:32,260 - The office was designed by our brand team and architect. 136 00:00:26,660 --> 00:00:27,964 - I'm so excited. 137 00:00:25,400 --> 00:00:26,660 - [Eric] Cool, yeah, let me show you around. 138 00:00:23,856 --> 00:00:25,400 - [Susie] I have been admiring the office. 139 00:00:23,023 --> 00:00:23,856 - Welcome to GIPHY. 140 00:00:21,050 --> 00:00:22,190 - Hi, Eric, I'm Susie. 141 00:00:22,190 --> 00:00:23,023 - Yeah. - Nice to meet you. 142 00:00:19,809 --> 00:00:21,050 Hi. - Hi, I'm Eric. 143 00:00:17,800 --> 00:00:18,900 Let's go check it out. 144 00:00:15,530 --> 00:00:17,800 that has partnered with thousands of brands. 145 00:00:13,350 --> 00:00:15,530 but they're also a fast growing company 146 00:00:10,970 --> 00:00:13,350 GIPHY might be known for their hilarious GIFs, 147 00:00:06,950 --> 00:00:09,640 at one of the coolest offices I've ever been to. 148 00:00:09,640 --> 00:00:10,970 We are at GIPHY. 149 00:00:05,210 --> 00:00:06,950 and today we are in New York City 150 00:00:01,820 --> 00:00:03,620 - Hey what's up guys, I'm Susie Castillo. 151 00:00:03,620 --> 00:00:05,210 Welcome back to Cultural Capital 152 00:05:04,870 --> 00:05:07,703 Let us know in the comments below. 153 00:05:02,930 --> 00:05:04,870 - What's your favorite part of the office tour? 154 00:05:00,050 --> 00:05:02,930 Come work on things that just make the world better.